What type of advertising does the FCA scrutinize for compliance?

The focus of the FCA's scrutiny on advertising is primarily on that which could mislead consumers. This is rooted in the FCA's mandate to protect consumers and ensure that they receive fair treatment. Misleading advertisements can influence consumer decisions leading to detrimental outcomes, including financial losses. Because of this responsibility, the FCA closely examines all forms of advertising to ensure that the information presented is accurate, transparent, and does not create unrealistic expectations about financial products.

Selecting this option reflects an understanding that the FCA's primary concern is consumer protection. This includes not just traditional forms of advertising but also digital and social media, emphasizing the need for clarity and honesty across all platforms. Other options, while they touch on aspects of advertising, do not capture the FCA's broad commitment to preventing misleading information as the central principle driving their regulatory activities. For instance, advertising related only to retail products does not encompass the full scope of what the FCA monitors, nor does confining scrutiny to international firms or social media allow for addressing misleading content in all media types.